GO Paperless! provides you with Paperless Paper™, a green alternative to paper based marketing that is cheaper to produce, easier to change, and cheaper to deliver than what you are currently used to. You’ll never have to see old brochures go in the garbage, pay for mail that was never read, or guess how effective your advertising is.
Eliminate Waste and Additional Costs
Lengthy documents, colour, gloss, overprinting and reprinting due to errors or outdated copy can rapidly increase costs. GO Paperless!™ eliminates these additional costs making it easy to get the look you want without waste and added costs.
More Value for Dollar
With GO Paperless!™ you are charged only for achieved engagements so you don't waste marketing dollars printing material that never successfully reached your customer. By taking advantage of the interactivity, versatility, accessibility and measurement that Paperless Paper™ provides, you get more value over traditional paper based marketing collateral.
Increase ROI Metrics
GO Paperless!™ increases your marketing ROI by allowing you to measure the effectiveness of all of the advertising in your promotional mix. With our Marketing Report you can track your customer interactions and see which of your channels customers are engaging with.
Marketing Comparison
Here’s a cost comparison of what it would take to print, handle and deliver a booklet with 5 pages. Assuming no waste due to copy errors, changes and obscelecence that add to print costs.
| |
10 000 Booklets |
20 000 Booklets |
10 000 Engagements |
20 000 Engagements |
| Printing |
$2 800 |
$5 300 |
$ 0 |
$ 0 |
| Handling |
$ 500 |
$1 000 |
$ 300 /month |
$ 300 /month |
| Postage |
$5 200 (52¢) |
$10 400 (52¢) |
$4 000 (40¢) |
$ 8 000 (40¢) |
| Total |
$ 8 500 |
$ 16 700 |
$ 7 600 |
$ 11 600 |